1970's advertising.

We have been put into small groups to look at the advertising world in the 70's.

One thing I could think of that could be compared with todays advertising is the Levi's jeans advertisements.

70's ad:


Todays ad:


The contrast is quite different with the obvious fact that back in the 70's, the actual look of the models clearly wasn't as important a it is today, because todays example features a guy that is good looking and what not, where as the 70's has guys that are not so good looking.
Also, the colours used are different where the 70's advertisement uses more staurated colours where the todays advertisement uses warmer looking colours.